International Conference on Media Convergence 2013


International Conference on Media Convergence

October 23-26th, 2013 – Cluj-Napoca, Romania



College of Political, Administrative and Communication Sciences

Babes-Bolyai University, Cluj-Napoca, Traian Mosoiu no. 71

Cluj-Napoca, Romania, 400132

Phone: +40264-431.505

Fax:  +40264-406.054



DATE: October 23-26th, 2013

DEADLINE FOR SUBMISSIONS: 30th of September, 2013.



MEDIA CONVERGENCE 2013 is an international refereed conference dedicated to the advancement of theories and practices in Media Convergence. MEDIA CONVERGENCE 2013 is organized by the Journalism Department in Cluj-Napoca (Romania), on 23rd, 24th, 25th and 26th of October, 2013, at the Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University. The goal of MEDIA CONVERGENCE 2013 is to provide a platform for academics and professionals to present their research on emerging trends and innovations, their insights on the challenges that journalism is confronted with in the context of convergent media, and share new ideas and experiences in order to find partners for future collaboration. MEDIA CONVERGENCE 2013 celebrates 20 years since the foundation of Journalism education at Babeș-Bolyai University.




Peter Gross is the director of the School of Journalism and Electronic Media at the University of Tennessee, Knoxville. Specialized in international communication and being multilingual, Gross has worked in Western and East/Central Europe, in some former Soviet Republics (Belarus, Moldova, Tajikistan), Taiwan, India, China and Cuba.


  1. HENRY JENKINS, (Administrative assistant, USC Annenberg)

Henry Jenkins is a Provost’s Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He was Peter de Florez Professor in the Humanities at the Massachusetts Institute of Technology. His volume Convergence Culture: Where Old and New Media Collide is recognized as a hallmark of recent research on the subject of transmedia storytelling.



Renate Nimtz Koester is a freelance editor for Der Spiegel, Spiegel online, and Süddeutsche Zeitung. She worked as an editor at foreign, culture and science desks. Renate has conducted research in Scandinavia (Sweden and Norway) as well as in Finland and in Baltic countries (Estonia).



Juan Carlos Sánchez Illán is Professor of Journalism in the Department of Journalism and Communication at the University Carlos III of Madrid, where he teaches Contemporary History. Since 2008, he has become the Dean of Studies in the department and academic coordinator of the journalism area since 2005.



Tudor Vlad is assistant director of the James M. Cox Jr. Center for International Mass Communication Training and Research and professor in the Department of Journalism, Henry W. Grady College of Journalism and Mass Communication, University of Georgia. Dr. Vlad came to the Cox Center in 1999, as a Fulbright Senior scholar. He also is a director of the World Free Press Institute (California ).



The contemporary media landscape is constantly changing and evolving as new technologies, new platforms give birth to new genres, new formats and new forms of participation. Content that was available only on radio, on TV, in cinema theatres, or at newsstands is readily available at our fingertips, only one click-away, in the context of media convergence and the emergence of new forms of engagement between both professional and amateur media content producers and the people formerly known as the public.  Different networked content delivery systems and various platforms offering services all compete online for the users’ attention and personal data. These have become the currency of online media markets in the age of the attention economy.

As the activities of technology innovators and those of content providers interlock, we have come to refer to this phenomenon as media convergence. This is where information science, telecommunications and content meet. As all types of content can now be represented as digital information, the boundaries between communication platforms become fluid and content can easily shift from one to the other.

According to Henry Jenkins media convergence happens on at least five different levels: technological, cultural, economic, social and global. Both industry and academia strive to make sense of this complex web of interwoven phenomena and adapt to the challenges of media convergence on the universal media machines we call computers, laptops, tablets, smartphones, all connected to the internet and slowly blending into each other.

In our attempt to improve this understanding and to bridge international opinions on the matter, we invite contributions on the following topics:



Convergent media and journalism – Theoretical perspectives

To what extent does the social Internet determine change in journalistic practice?


Reporting in the digital age

How audiovisual media adapts to the digital (from webTV to YouTube and from online radios to LastFM, the shift from the pre-packaged information to the non-linear consumption methods).

Photojournalism in the digital age (manipulating digital photography, distributing visual content over social networks, ethical issues concerning intellectual property that applies to photography).

The impact of Web 2.0 on reporting (how the social web alters information flows, influences public opinion, and, in many cases, replaces traditional media in being the main source of information for certain publics).

New media consumption technologies: from clay tablet to digital tablet (the ‘explosion’ of gadgets and devices designed to make content more accessible, but also more fashionable for the consumer/user).


Participatory media

Effects of user generated content (social aggregation, increased media reach, networked audiences, collaborative platforms, media consumption habits);

Consumers versus Prosumers (users, producers, consumers and their relationships, status and role of each participant in the whole content distribution process);

The blogosphere and the formal/institutional reporting (how giving a public voice to each individual has shaped the global media landscape, collective blogs versus traditional newsrooms, collaborative platforms, stepwise refinement and content generation);

Activist/non-mainstream media and advocacy (alternative media, propaganda and biased messages, informational campaigns, shaping opinion vectors);

Grassroots initiatives and media distribution (open source media content, media sharing platforms, mixing and remixing media on the web);


New frontiers in journalism

How the concept of reporting breaks traditional boundaries and blends with telecommunications technology development. (theoretical frameworks comprising the creation and distribution of content using contemporary popular means of communication);

Microblogging (Twitter) and the news (how the increase in popularity of the social networking services has reshaped reporting, especially in social unrest and armed conflict areas from the Arab Spring and the Moldovan Twitter revolution to the Occupy Wall Street protests);

News agencies and RSS feeds (new technologies of conveying information redefine traditional media outlets, often they merge to create more powerful distribution tools, information availability has increased significantly over the past years via online channels);


Challenges and innovations in researching convergent media and journalism

How can social and communication research methodologies be upgraded for the better understanding of convergent media?


New research methods

Data journalism (discussing contemporary and more efficient data retrieval methods, data mining versus document analysis, social network analysis and the media, the message and networked publics);

Media history (evolution of communication technologies and ideologies, print, radio, television and online retrospective medium, and long-term approaches, defining media principles, from the old to the new);


The age of multidisciplinarity

Trans-disciplinarity and inter-disciplinarity in convergent media studies (efficiently combining areas of study in order to deliver a better informational flow towards students, outlining new combined disciplines to cover broader areas of understanding);

Understanding connectivism (using the existing knowledge-base to enhance the quality of the teaching process, making the best connections between information sources and delivering results and connectivity algorithms to students, activity/hands on approaches versus theoretical and abstract ones);


Methodological challenges

Monitoring convergent media (adapting media monitoring techniques to contemporary media flows, using correlated data convergent media both in media studies and audiences research, finding methods to more efficiently monitor multi-channel messages);

Convergent media impact and effects assessment (networked publics and the consumption of convergent media, virtual communities and media consumption habits, digital trending and buzzes);

Understanding mobile and contributing audiences (delivering content to location-oriented audiences, user generated content in respect to user location, geotagging visual content, social media versus traditional media);


Teaching convergent media and journalism

How can we adapt and adopt convergent media in the classroom?


Online teaching and distance learning

Dedicated online platforms for journalism teaching (instances of efficient use of e-learning platforms e.g. Moodle);         

Social Networking Services usage in education (Facebook and Twitter as e-learning platforms, using multimedia in teaching journalism, and in the general educational process);

Students and online journalism (How digital native students perceive journalism and media in an online environment, and how they relate to the concepts regarding digital content);

The ‘cloud’ and online teaching (using web services to teach, delivering information to the students via web storage, using collaborative platforms to stimulate team-work and understanding, encouraging peer-learning via the web);


The age of technological rush

Teaching and learning via mobile platforms (uses of mobile technologies, smartphones, tablets, handheld devices, wearable devices  and augmented reality as didactical methods);

Technological infrastructures and their challenges to academic teaching (networking students and with students, using digital technologies to teach, using social media to motivate students);

Ethical and aesthetical aspects of implementing new technologies (the change in media ethics and respecting privacy when dealing with new technologies that imply user generated content, ways to make the message transcend the distribution platform in visual terms, delivering ethical principles to the students);


Student conference:

Media and Society: Models, Representations and Current Phenomena

October 24 2013

The MEDIA CONVERGENCE International conference also includes the annual Journalism Department’s  student  conference. Submissions in English and Romanian are welcome from students interested in media studies and communication science research. The deadline for abstracts submission is October 7 2013. Full papers should be presented on October 24 and will be evaluated by a jury of academics. This year’s topics are:

Professional Media Representations vs. Popular Media Representations

The Public, Audiences, Unknown Networked Publics and Symbolic Interaction in Virtual Communities

New Media Integration. New Models for Traditional Media


Call for participation to public debates

 MEDIA CONVERGENCE 2013 offers a generous platform for journalism professionals to engage in public discussions on problematic issues that technological changes bring about in Romania. Journalism students, bloggers, researchers, civil society representatives are invited to send an application letter and attend our public debate sessions on the following topics:


Debate cluster #1 Journalism, from print to web

New media influences on traditional journalism

Independent journalism and blogging

Information credibility online


Debate cluster #2 Journalism in the visual age

Visual journalism online: television productions in the digital era; from camera to DSLR

Legibility – Visibility: new platforms for visual information


Debate cluster #3 Business and statutory challenges in online journalism

Online regulations: possible or not, necessary or not ?

Employee’s status in the press

Ingenuity and money on the net

Online advertising and the support for the publication


Debate cluster #4 Convergent media, journalism and politics

Election campaigns and convergent media

Polarizing – Politicizing the media



Please submit an abstract of no more than 500 words with no detailed references by September 30th, 2013 to and

 Authors can submit their abstracts either online, via the abstract submission form, or by email to the conference organizers. The file should be submitted in Word format and should include: title, author(s), institutional affiliation, e-mail address and 4-8 keywords. Please use Times New Roman, 12 and refrain from using footnotes and any special formatting, characters or emphasis (such as bold, italics or underline). Papers should strictly follow the formatting requirements and citation style guide which will be published on the conference website before the abstract acceptance deadline.

Who can submit?

Proposals can be submitted by researchers, students, faculty members and journalism professionals interested in the topics of the conference.

Paper Selection Process

Papers will be selected based on a double blind peer review process. Authors will receive abstract acceptance notice from the Organizing Committee. Full papers are expected by December 18, 2013. Selected papers will be reviewed for a special issue of Studia Ephemerides Journal.

Working language: English.

In addition to the details in the conference programme, our website provides you with tourist information on the city of Cluj-Napoca. We are looking forward to meeting you in Cluj-Napoca!
The Organising Committee.


Suggested near-by accomodation:

Opera Plaza Hotel*****

General Traian Moşoiu no. 10-12



Telephone : +40 364 403 600


Onix Hotel****

Septimiul Albini no. 12



Telephone: +40264 – 414 076


Alexis Hotel***
Calea Dorobantilor no.26
Telephone: + 40 364 26 38 42

                    + 40 744 77 58 68


Max Guest house***

G-ral Traian Mosoiu no. 64
Telephone: +40264 – 455.443
                       +40364 – 114.234  




Universitas Hotel, Babes Bolyai University***

Pandurilor no.7


Telephone: +40 264 429 788




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